What is Digital Marketing

What is digital marketing. Everything that you must know

Over 4.33 billion people use the internet around the world. This means you have approximately that many people you could target to get your products. But how do you do that? 

Well, through digital marketing.

Digital marketing helps you to promote your products by connecting online. This could be done either by social media, Google or email advertising.

Most common Digital marketing examples:

  1. Search Engine Optimisation (SEO)
  2. Content marketing
  3. Social Media 
  4. Pay Per Click (PPC)
  5. Search Engine Marketing – SEM
  6. Affiliate Marketing
  7. Email marketing

Search Engine Marketing (SEO)

SEO is one of the hardest and longest taking task when it comes to marketing. 

If you have a website, you obviously want your website to be visible on a search engine (eg. Google).

So let’s say you have a website that sells furniture. When someone searches for a word such as ‘’furniture’’,’’ tables’’,’’ chairs’’ or any word related to the furniture that you sell, through the power of SEO, your website would come up on the top of Google. Like this, a person will end up going to your website.

There are many different ways on how your website could be on the top of Google, such as content and age of a website.

There are 3 types of SEO

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

Read on how to rank on the top here

Content marketing

This generates brand awareness, traffic growth, and customers.

Some examples of content marketing are:

  1. blog posts
  2. E-books
  3. Infographics

Read more about the benefits of content marketing

Social Media

One of the most engaging ways on how you could promote your business is through social media. 80% of people use some kind of social media, thus if you promote your product well, then for sure someone will get to know about it.

What you have to be careful about is the target audience. 

Let’s say that you are a recruitment agency. This means that your target audience will most probably be found on LinkedIn. However what if your product if you are selling toys? Then probably your target audience would be found on Facebook, Twitter, and LinkedIn.

Social media channels by target audience:

LinkedIn – Employers, employees searching for a job

Facebook – very broad 

Twitter – very broad

Instagram – to sell something visual

PPC

Pay per Click (PPC) is 

Some examples of PPC:

Paid Ads on Facebook

Paid Ads on Twitter

Paid Ads on LinkedIn

Sponsored Ads on LinkedIn

Email marketing

If you already have a ‘’bigger’’ business and have emails stored in your database, email marketing is a great way to remind the subscribers what you offer, and also share new updates with them. 

Some of the best email providers are:

  • Mailchimp
  • Another one

A great thing is that you can personalize the emails with just one click. This means that you can choose what newsletter should be sent to whom together with their name.

How to do that? Click here 

Affiliate Marketing

This is another type of advertising. Here you receive a commission for promoting someone else’s products or services on your website. 


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