Interesting facts about Social Media:
- There are 3.725 billion active social media users
- The average internet user has 7.6 social media accounts.
- The average daily time spent on social is 168 minutes a day
- 91% of retail brands use 2 or more social media channels
- Social media users grew by 328 million between October 2018 and October 2019.
- We spend a lifetime average of 5 years and 3 months on social media.
- 8 billion videos are viewed daily on Facebook.
Imagine reaching out to all those people on social media. Now count, how many of them could become your potential clients/customers?
Social media is broad, and it would be a waste of money, energy and time reaching out to everyone. Therefore, we will do a step by step guide on how to engage with the right audience.
Who is my target audience?
Everyone thinks they know their audience, but then how come they do not become customers?
Tips on how to choose your target audience:
- Average age
- Spending Power
Location plays a huge role when it comes to selling your product. Even if a country is rich, it might have a different perspective when it comes to buying. If we take Denmark into consideration, although it is a Scandinavian country, it has a different way of thinking than other Scandinavian countries when it comes to purchasing. That is due to the culture and some other perspectives. That’s why it so important to know about your audience – not only where they are, but their ways of purchasing as well.
Where is my audience?
First, put yourself in your customer’s shoes. If you are a fashion brand and working with B2C, you could reach most of the people on Facebook and Instagram. But if you are an IT company trying to sell your software (B2B), most of your audience will most probably be on LinkedIn.
However, if you have already tried searching for your audience through the different platforms and had no luck, then go and check your competitors.
Checking your competitors is one of the best ways to find answers to any of your questions.
If you already found where your customers are, then you can go to the third part – of being unique.
Unique is a broad word, but that’s how you will stand out of your competition. Try new things – such as quizzes, special offers, events, and more. There isn’t a better way of achieving if you do not try out new things – something that your competitors do not do.
Set a plan
Once you have a list of the changes that you will carry out, make sure to set up a plan WITH GOALS. Plans help you understand if the new ideas are working out or not. Don’t give yourself too much time to spend your budget on ads if you see that the statistics are low. Stop it, go back to the brand meeting, and change the plan.
Goals are also very important – mainly for you to understand if things are working out, and to push you to do more and better.
What are the most important Social Media Goals?
- Awareness – grow the brand through new followers and shares
- Engagement – interact with more audience through likes, comments
- Conversions – engage more on social media through website clicks, signups, etc
One good last step would be to follow up with your new audience, and ask what could be improved from your side. This will not only make you understand what people want from you, but also make your audience members feel like you care about them. Which might lead to making them your new customers.
BONUS – Be clear about the value of your products / services
You can end up engaging with so many new audiences, but they might still leave. But why?
One of the very common mistakes that marketers do is that they promote their products or services very well, however they do not make the ads clear enough. Therefore, when a person scrolls through the ad and doesn’t understand from the title about you and the value of your products, your potential customers might just leave without investigating more.
These are only a few steps on how you could improve your social media engagement. Would you like to get to know more?